Shares of GameStop Corporation have been on fire recently, and it's caught the eye of investors old and young. The majority of the gains have been attributed to the infamous WallStreetBets community on Reddit. GameStop was publicly ridiculed not more than a few months ago for not having enough long shares to be lent out for short selling. Short interest has been through the roof for a while now, and as of Friday's close, the borrowing rate for GameStop shares was $23.50, about 35% of the share price. Some call it The Robinhood Effect, others simply call it a cramped bandwagon. Either way, this GameStop foolery has shown the power of retail investors. Generally, market movers and institutions have been the go-to scapegoat for funny business in the stock market. This, however, is a clear indication of how much influence small retail investors can have. And who can blame GameStop short sellers? GameStop has been clinging to brick-and-mortar stores with a death grip that has drag